Customer comparision - Kohl's vs. Home Depot Essay

Customer comparision - Kohls vs. home plate pole - Essay ExampleBoth companies build customer value by offering customers both a wider retch of channels, and more personalized treatment through the integration of channels.Recent years, US retailers have maintained high-speed growth through continuous optimization of its carrefour/service mix and technological innovation. It has also realized rapid expansion through capital injections. The changes are closely connected with Internet facilities and WWW which opens inter bailiwickistic markets for these companies. Be in one of the most highly rated industries for stability and success, Home Depot and Kohls offer an opportunity to everyone who wants to change his home and personal style. Home Depot is a US based company. It is a leader in home improvement retail market. Today, Home Depot relies chiefly on an cost-effective technology innovation system and supply chain. Home Depot is the second largest retailer operating over 1,700 stores in North America. The company operates Home Depot stores, Expo Design Centers, Home Depot Supply Stores, Home Depot Landscape Supply Stores, and Home Depot Floor Stores (Speight, 2004). Kohls is a national retailer proposing a wide range of products for the whole family our stores are stocked with everything you need for yourself and your home - apparel, shoes & accessories for women, children and men, plus home products like small electrics, bedding, baggage and more (www.kohlcorporation.com).Target market of Home Depot involves professional users and non-professional users from middle classes. Home Depot offers products and services primarily to builders, contractors, municipalities, industrial customers and maintenance professionals (Hall, 2007). Kohls cigarette audience also involves middle class consumers looking for high product quality and good service. Customers within the segment are similar to each separate and dissimilar to other groups of customers in other segm ents. Today, Home Depot orients